CFBC Logo Colors Communicate

When you were preparing to launch your business, a key consideration was the graphic design of your business logo, website, signage, letterhead, business cards and other tools for giving your business a distinct identity.

The logo colors reflect the meaning of the words they represent.


What value would you place on your faith in Christ? In 1 Peter 1:3-7, the apostle says that Christ has given us a new birth into a living hope, an inheritance that can never perish, spoil or fade. Our inheritance is kept in heaven. When our faith is tested during difficulties, Peter says, it is refined and of greater worth than gold. Gold seemed an appropriate color for the first cornerstone of CFBC. Not the gold of earthly treasure, but the precious inheritance that awaits us in eternity.


Anyone who owns a small business that provides an income for his or her family owns a family business. The business may or may not employ other family members or entail a partnership of multiple families. Furthermore, I believe that smart business owners regard their employees as members of their extended family, a perception that shapes their behavior towards their workers. Let’s not stop there. Truly successful businesses handle their customers as they should treat their own family members, with caring and a commitment to do the right thing. Red represents the blood that binds families together.


Money is the lifeblood of business. So green was an obvious choice for this cornerstone of CFBC. However, green is also the color of vitality and growth. A business is a living thing. It can grow and branch out with new products and services. As it flourishes, a business provides a livelihood for all who labor to help it thrive. Likewise, a business can wither and die in an adverse business climate or as the result of poor stewardship. In tough economic times, only the best business practices will keep an enterprise growing and producing.


The word “center” has many meanings that are pertinent to the purpose of CFBC. A center is a place that provides resources, a hub where various disciplines and activities converge, a retreat for regaining focus and a base for broadcasting useful information. The color blue connotes authority and spirituality. It is the color of the ocean and the sky and suggests peacefulness and calm. CFBC was created to serve as venue for education, encouragement and entertainment. This last point is particularly important: operating a business should be fun. It should be stimulating, challenging and rewarding. CFBC strives to be a community that business owners will enjoy visiting.